Our “Everything I Love Is Illegal, Expensive or Blonde” hoodie turned up in a clip shared by Tampa Bay’s MJ Morning Show. A hockey game, a couple standing together, and a back print that practically wrote the caption itself.
The clip opens inside the Tampa Bay Lightning arena before cutting to a man wearing the black Blonde hoodie beside a blonde woman. Across the video: “GOAL!” and “ONLY IN TAMPA!”
Some outfits really deserve to be worn & seen.
Watch the moment
The original clip captures the moment better than we could explain it. The white lettering stands out against the black hoodie, while the person beside him gives the last word a little extra context.
Watch the original MJ Morning Show post ↗
Or listen to the audio clip here.
The best part happens outside our studio
We spend time getting the typography, spacing and layout right. But once someone wears a FRASED design, they give it a story of their own.
Sometimes that story is a holiday photo. Sometimes it is a night out. This time, it was a moment in Tampa that caught a radio show’s attention on Instagram.
The words stay the same. The people and the setting make them their own.
Everything I love is illegal, expensive or blonde.