The Story Behind “Not Famous But Someone’s Therapist Knows My Full Name”
Inside one of FRASED’s newest bestsellers: the Summer ’26 Therapy Culture design, July artwork records and the people...
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Stories from the world of FRASED
The Journal.
The ideas behind the designs. The people who wear them. Everything that happens after a tee leaves our studio.
FRASED / THE JOURNAL
Spotted
Spotted: Faustix Takes UNDIAGNOSED to the Stage
Award-winning Danish DJ and producer Faustix wearing FRASED’s UNDIAGNOSED tee during a summer set in Denmark.
Latest stories
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Spotted in Tampa: FRASED Meets the MJ Morning Show
A FRASED Blonde hoodie, a hockey game, and a moment shared by Tampa Bay’s MJ Morning Show. Watch the original clip or...
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Inside Therapy Culture: FRASED’s Summer ’26 Collection
Social media, dating patterns and self-irony: the ideas behind FRASED’s Summer ’26 Therapy Culture collection, from D...
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How to Style a Graphic Tee: 7 Real FRASED Outfit Ideas
Seven ways to style FRASED tees, baby tees and hoodies, with real outfit photos, tips on colour and silhouette, and l...
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Behind the Booth: DJ Quadz in FRASED
DJ Quadz behind the booth in Against All Odds, Missionary, Latina, FRASED Exclusive Club and Never Trust a Girl Behin...
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The Story Behind “Never Trust a Girl Behind the DJ Booth”
The story behind FRASED’s original DJ Booth tee: the August 2025 design files, an early order record and the people w...
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The Story Behind “Undiagnosed But Something Ain’t Right”
How FRASED created the "Undiagnosed" design in the summer of 2025: the thoughts behind the quote, the design, the fir...
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The Story Behind “Told Myself to Stop Drinking. But I'm Not Gonna Listen to an Alcoholic”
The story behind FRASED’s Stop Drinking original tee: the May 2025 design files, early order records, and the places ...
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The Story Behind “Missionary So We Can Keep Arguing”
The story behind FRASED’s Missionary So We Can Keep Arguing tee, from the May 2025 design archive and early order to ...
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The Story Behind “Rolex Supercars Yachts Hot Moms”
From HERE TO ACHIEVE to HERE TO SUCCEED: the last-minute decision behind FRASED’s Rolex Supercars Yachts Hot Moms shi...
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The Story Behind “Everything I Love Is Illegal, Expensive or Brunette”
The creation of Everything I Love Is Illegal, Expensive or Brunette by FRASED just one month after releasing the "blo...
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The Story Behind “Everything I Love Is Illegal, Expensive or Blonde”
How FRASED created the Everything I Love Is Illegal, Expensive or Blonde design in September 2024, with dated artwork...
Read the story ↗Made to be worn out. Made to be talked about.
FRASED / THE JOURNAL