We created “Everything I Love Is Illegal, Expensive or Blonde” in September 2024. From the start, it felt like the kind of FRASED piece we love to wear ourselves: easy to style, easy to recognise yourself in, and just bold enough to make someone look twice.
We wanted a shirt that paired self-aware humour with a thought people could actually relate to. Out in public, a line like that can draw smiles, comments and conversations. We had a feeling this one would do exactly that. Once people started wearing it, we saw that instinct play out.
Why this line felt right
“Everything I love is illegal, expensive or…” sounds like the beginning of a confession. Then “blonde” turns it into a joke you can take however you want. The line leaves just enough unsaid for the person wearing it, and the person reading it, to bring their own sense of humour.
It is also a statement you can wear on an ordinary day. You do not need to explain the joke. Put on the tee with a pair of trousers you love, or wear the hoodie while travelling, and let the line start a conversation if someone wants one.
A simple layout with a lot behind it
Our archived red and white artwork exports show 19 September 2024 timestamps. The folder's displayed date is from a later copy of the archive.
The finished graphic looks simple. Getting it to feel that way took care. We developed the FRASED design using Adobe InDesign, Photoshop and Lightroom, considering the font, the weight of the letters, the spacing between individual characters, and the space between the lines.
When we design for FRASED, we talk a lot about the balance of a quote. Here, EVERYTHING I LOVE IS catches your eye from a distance. ILLEGAL, EXPENSIVE OR builds the expectation. BLONDE delivers the punchline when you get closer. Each part has its own role, but they have to read as one thought.
For the white tee, we chose the deep red that has become a familiar FRASED colour. It stands out beautifully against the white fabric without needing anything around it. The black and navy versions use white lettering and keep that same visual balance.
From our design files to someone’s wardrobe
Our archived red and white exports for this design show 19 September 2024 timestamps, the same day the FRASED product was created in Shopify. An order containing the tee was placed on 24 September 2024. Together, those records, an early sale, and a traceable timeline ensures that FRASED is the original makers of this design.
Privacy-redacted visual reproduction of an order record from 24 September 2024. Customer details, tracking and order identifiers have been removed. The original record is retained privately by FRASED.
We have kept the original design files and commerce records in our archive. They are part of the story of how this particular FRASED graphic went from our workspace to a piece someone chose to wear.
Then people made it their own
Customers began wearing the shirt out in the world and sharing it with their own audiences. We were a much smaller brand when the first Blonde tees went out. Seeing someone choose the design, make an outfit around it and share it meant a lot to us.
The Blonde tee in a gym mirror photo, tagged @frased.official.
Since then, Blonde has become one of our best-known designs, with a hoodie and baby tee joining the original T-shirt. We still love seeing it worn in places that have nothing to do with a campaign or photoshoot: in everyday outfits, on the move, and by people who get the joke and make it their own.
The Blonde tee worn behind the decks. The photo shows the design in a real setting; it does not identify or imply an endorsement by a particular DJ.
When the 'fake copies' started appearing
As more and more people loved the design, we began seeing merchants like Amazon, SHEIN & TEMU copying our famous “Everything I Love Is Illegal, Expensive or Blonde”. Also small shops in the space such as NOFLTRS.com or etsy sellers offer copies of the FRASED design — mind you, those are not FRASED products.
The FRASED piece has its own design history: the typography, spacing, colour and composition shown in our dated artwork and early order records above. Seeing the same words or similar design on another shirt does not mean they even made it.
If you want the true, official version, get it directly from our store.
Still one of our favourites
A graphic tee or hoodie can make a simple outfit feel more personal. This one has the humour we love, but it is easy to wear. You can style it your own way and let the words do the talking.
We made it because the idea felt familiar to us. Watching other people recognise that feeling has been the best part.
Everything I love is illegal, expensive or blonde. We still think the line says exactly what it needs to.
Explore the FRASED Blonde tee · Explore the hoodie · Explore the baby tee
[ Article updated october 2026 ]